SMShahrukh Mushtaq
Open to advisory work and leadership roles

ShahrukhMushtaq

When your operations are costing you customers, money or sleep, I fix them, and I make sure they stay fixed.

16+ years running the platforms that telecom and fintech companies cannot afford to lose. I bring calm to messy operations, cut cost without cutting service, and build teams that keep delivering long after I leave.

Shahrukh Mushtaq
16+

Years in telecom, digital payments and aviation technology

80+

People led globally, with a $10M+ P&L

50+

Enterprise telecom and fintech customers

$12B+

Annual transaction value on the platforms I ran

Problems I solve

Sound familiar?

These are the problems leaders bring to me most often. If one of them is keeping you up at night, I have already fixed it somewhere else, at scale, with real customers watching.

Reliability

“Our platform keeps going down and customers are running out of patience.”

How I fix it

I find where incidents really come from, put proper monitoring and on-call in place, and make sure every outage leads to a permanent fix, not a quick patch.

99.99% availability held on platforms processing $12B+ a year
Reliability

“We are missing SLAs and paying penalties every quarter.”

How I fix it

I map every SLA to an owner, a measure and an early warning, so breaches are prevented instead of explained after the fact.

SLA breaches cut to zero on a portfolio that had been struggling
Reliability

“We need a proper NOC, but we don't know where to start.”

How I fix it

I design and stand up a 24/7 operations centre: the people, shifts, tools, escalation paths and runbooks, sized to your business.

Built a NOC from zero to 13 people handling 2,000+ tickets a day
Cost and margin

“Our operations cost too much and margins keep shrinking.”

How I fix it

I redesign the operating model so the right work sits with the right team, remove duplication and protect service quality while cost comes down.

~30% cost reduction with no drop in SLA performance
Cost and margin

“Our support contracts look good on paper but lose money.”

How I fix it

I build pricing and managed service models that link what you promise customers to what it actually costs to deliver.

Pricing frameworks behind $10M+ in revenue I was accountable for
Delivery

“Releases take weeks and every deployment feels like a gamble.”

How I fix it

I bring in continuous delivery, automated checks and clear release rules, so changes go live quickly and safely.

Deployments cut from two weeks to hours across 50+ customers
Growth and change

“We just acquired customers or a company and cannot afford to break their service.”

How I fix it

I plan and run the transition so customers never feel it: knowledge transfer, joint support, then a clean handover to your team.

8 acquired enterprise customers moved over with zero disruption
Growth and change

“My team is always firefighting and my best people are burning out.”

How I fix it

I restructure roles, fix the processes that create the fires and coach your managers, so the team spends its time improving things instead of rescuing them.

Led and grew an 80+ person organisation across multiple countries
Reliability

“If our data centre went down tomorrow, I'm not sure we would recover.”

How I fix it

I build disaster recovery and business continuity plans, then test them for real, so recovery is a drill and not a crisis.

Built a dedicated DR site and ran failover testing on live platforms

Don't see your problem here? Tell me about it. If it involves operations, technology or service delivery, there is a good chance I have dealt with something very similar.

Why work with me

I have sat in every seat, so I see the whole problem

I started as an engineer and worked my way up to Vice President, with a turn as Head of IT for an airline along the way. I understand what your engineers are dealing with and what your board is asking for, and I can connect the two.

EngineerTeam leadRegional managerHead of ITVice President

I find the real cause quickly

After 16+ years I recognise the patterns. Most problems I am brought in for, I have seen before, so we skip the guesswork and get to the fix.

My fixes stay fixed

I don't hand you a report and leave. I put the processes, measures and people in place so the improvement lasts after I step back.

I speak engineer and boardroom

I can go deep with your technical team in the morning and present the plan, the risk and the numbers to your CEO in the afternoon.

I have done it at real scale

50+ enterprise customers, 18 telecom operators, 200M+ subscribers and platforms moving $12B+ a year. Your problem will not be too big.

Trusted on platforms for
  • du
  • Zain Group
  • MTN Group
  • Vodafone
  • Telenor Group
  • Ooredoo Group
  • Glo Nigeria
  • Aliv Bahamas
How I lead

Five principles I run every team by

These shape how I build teams, and they are what I leave behind in every organisation I work with.

Build the process, not the dependency

If the team needs you every time, the process has not been set up properly. I build teams that run smoothly without me in the room.

Earn respect, never fear

A team that respects you out of fear will never point out your mistakes, and a leader nobody corrects is heading the wrong way. I want people who tell me when I am wrong.

Convince, don't command

Orders alone never get things done. When people understand why, they own the result and see it through.

Welcome mistakes, but only once

Mistakes show that people are trying new things, so I welcome them. Repeating the same mistake is what concerns me.

Leaders look ahead

A leader must have time to think about the future, while the team focuses on the day to day. I set things up so both can happen.

Ways to work together

Pick the shape that fits the problem

Every engagement starts with a short call. If I am not the right person for what you need, I will tell you, and point you to someone who is.

Diagnostic

Operations health check

A focused review of how your operations really run, with a clear, prioritised plan at the end.

Length
About 3 weeks
You get
Findings, risks and a 90-day action plan
Best for
Rising incidents, SLA misses or unhappy customers
Ongoing

Advisory retainer

A senior sounding board for your operations and delivery leaders, a few days a month.

Length
Monthly, rolling
You get
Regular reviews, decisions unblocked, leaders coached
Best for
Scaling teams and new managed service lines
Hands on

Interim leadership

I step in to lead operations or delivery while you hire, restructure or recover a key account.

Length
3 to 9 months
You get
A stable function and a clean handover to your new leader
Best for
Leadership gaps and turnarounds
How an engagement runs

Four steps, no surprises

The same sequence I have used to run operations for dozens of enterprise customers, scaled down to fit your situation.

01

Listen

Talk to your leaders, your teams and, where possible, your customers.

02

Diagnose

Look at the data: incidents, SLAs, backlog, cost and team structure.

03

Plan

Agree a short list of changes with owners, dates and measures.

04

Deliver

Make the changes stick, then hand over to a team that can carry them.

Contact

Tell me what is broken. Let's fix it.

Describe the problem in a few lines. I read every message myself and reply within two working days. After one short call you will know whether I can fix it, how I would approach it, and roughly how long it will take.

Email

Based in
Dubai, UAE (GMT+4) · UAE Golden Visa
Covers
GCC and the Middle East, Africa and South Asia
Open to
Advisory work, interim roles and permanent senior leadership roles

For larger engagements I work through my company, TechBridge Technologies.